Scale shouldn't mean inconsistency.
As firms grow, intake quietly diverges. New offices, new staff, new versions of the questions. Iris holds one standard across every conversation, and puts the reporting in front of the partners.
The firm outgrew its habits.
Growth multiplies intake. New attorneys, new offices, new staff, and quietly, new versions of intake. Each office develops its own questions, its own threshold, its own notes. Nobody chose the divergence; the firm outgrew its habits.
It shows up in the numbers before anyone names it. One office qualifies at twice the rate of another, not because its cases are better, but because its questions are different.
Getting consistent again means writing a playbook, training to it, policing it. That's a project, and it competes with every other project a growing firm has.
The quarterly review
Three offices, three intake formats. Comparing them takes a week of cleanup, so the review compares revenue instead, and the question survives another quarter.
Whether the volume is forty conversations a month or four hundred, the intake doesn't drift. The questions stopped being a habit. They are how the front door works.
One intake, across every office.
The questions
Practice-area intake, held to one standard across offices and time zones.
The threshold
What qualifies is a firm decision, applied identically wherever the lead lands.
The summary
A partner reading a lead from either office reads the same page, in the same order.
The record
Every conversation in one place, not one system per office, reconciled quarterly.
Consistency you can read.
Standardized intake makes reporting possible; reporting makes the standard visible. When every office's intake lands in one shape, a partner can see the whole firm's front door, and compare practice areas on substance, not on format.
A month of intake, as the partners see it:
What the partners read
One page a month: where inquiries came from, what cleared the firm's threshold, and how each practice area compares, with nothing compiled by hand, and nothing missing an office.
One front door for the whole firm.
Watch the standard hold across practice areas and offices, and see the report the partners read instead of a cleanup week. The demo link shows both.