Campaigns spike. Intake holds.
Firms running ads need intake that scales with the campaign, not seats staffed for Monday's peak and idle through Friday's lull. Iris takes the volume, applies the firm's threshold, and only the cases that meet it reach an attorney.
You're staffing a wave.
A firm running campaigns lives on a curve. Ad spend turns on, and the inquiries follow, a Tuesday that looks like a normal week's Friday. Then spend adjusts, and the wave recedes.
Staffing that curve means paying for the peak: seats staffed for the spike, idle through the lull. Staffing for the average means the spike goes to voicemail, and paid traffic becomes a competitor's signed case.
Call centers rent capacity at a fixed price with variable quality, the same agent handling a soft-tissue claim at nine and a fender bender at ten.
Campaign week, on the old model
218 conversations in one week. Fourteen sat more than an hour. Nine were never called back. Each of those nine cost the same as the ones that signed.
The two-hundredth conversation of the week gets the same first response, the same care, and the same threshold as the second. Volume changes what arrives, not what your attorneys review.
Volume arrives. Iris doesn't change.
Conversations, campaign week
Qualified, what attorneys see
Waited more than a minute
Spend rises. The intake holds.
The tall bars are the campaign's business. The short ones are the firm's. When ad spend climbs, more conversations arrive, and the same attorneys review the same sized pile of qualified cases.
The cost of a bad week stopped being the cost of a staffed week. What scales is the traffic; what stays fixed is the standard.
The campaign, as the firm sees it:
The arithmetic that matters
The gray nearly quadruples in week five. The terracotta barely moves, and that's the design. The intake your attorneys see is governed by the firm's threshold, not by the campaign's volume.
Take the volume. Keep the standard.
Bring your worst campaign week. The demo shows you what Iris does with it, and what your attorneys would see on the other side.